Being a communicator has been for me a vocation. For more than twenty years now, radio broadcasting (plus other media on the side) has remained to be so exciting that even though information technology rapidly changed “as we sleep”, and traditional radio has evolved to non-traditional audio transmissions, I still share my time, talent and treasure to broadcasting. Regardless of the ever-changing media, the practice is here to stay anyhow. So, in a series, I am sharing to you some of the things I learned and practiced as a broadcast executive on national radio, as broadcasting (or even narrowcasting) has been made easy by social media.
The overall intent is for our message to be RELEVANT.
To achieve this, we need -
Whether it is news or talk or documentary or music or theatre format that you are producing or presenting, research for content is necessary. Credible resources put value in our output as broadcasters. We cannot underestimate the importance of accurate information and we owe it to our publics to be correct. This does not mean though that we just read the item out of our reference material to be safe. Our medium (visual or auditory) affects our choice and manner of communicating pieces of information and ideas. Traditionally, radio broadcasters need to be more descriptive, avoiding long gaps that cause “dead-air” that is why we train ourselves to fill the gaps with “ad-libs” that make sense. Of course, there are music beds, stingers, and sound effects that can be equally important depending on our program format. TV presenters are aided by visuals that go along with their words that communicate. These include the host or presenter’s clothes, body movements, facial expressions to the set and props on the background and the graphic designs. We adjust our researched contents to the language of our audience in a way that blend with the manner of our communication.
All these elements need research if we want our content to be effective in communicating our message to our target audience. And just like a good research paper, credibility results from accurate referencing, too!
Some more tips for your consideration next time!