Eleanor Pendleton, editor & publisher of GrittyPretty.com, has been revealed as cover girl for The Collective magazine’s September issue.
Celebrating a new league of entrepreneurs and market leaders, Pendleton appears as part of a split cover series also starring Samantha Wills (founder of Samantha Wills jewellery), Luc Wiesman (editor of D’Marge) and Toby Pike & Piotr Stopniak (of Toby & Pete).
“In my job, I meet incredible people every day, but every now and then you stumble across someone who simply shines. That’s how I felt when I met Eleanor and discovered what a daring entrepreneur she was,” says founder and editor-in-chief, Lisa Messenger.
“Eleanor is changing the rules and reinventing new ones in the beauty and digital space with all of the big brands watching intently. She is one to watch: young, clever and rebellious in the warmest of ways.”
“It’s an incredible and surreal moment to see myself featured on the cover of a magazine as well respected as The Collective,” says Gritty Pretty editor and publisher, Eleanor Pendleton.
“I have an enormous amount of respect for Lisa Messenger. She has been inspiring me for years and to have worked with her and The Collective team on this cover was absolutely a career highlight and dream come true,” says Pendleton.
Within the 160-page September issue, Pendleton is recognised as a pioneer and digital entrepreneur, leading the charge within the beauty publishing industry and attracting global attention while retaining a majority Australian readership.
Pendleton says, “Up until I launched Gritty Pretty m agazine in December 2014, there wasn’t a premium online beauty destination in the form of an e-magazine.
I set out to create the first and I’m proud to say every element of each quarterly issue – from our exclusive cover stories and beauty shoots to product animations, embedded videos and click-to-buy components – are created by an experienced team of beauty journalists, leading fashion and beauty photographers, animators, stylists and hair and makeup artists.”
Gritty Pretty now sees more than 200,000 page views each month across its blog and magazine collectively.
Gritty Pretty attracts a key audience of beauty-obsessed women aged 25 – 34 from Australia (81%), the US (7%) and the UK (2%).
Just four issues into its successful launch, Gritty Pretty m agazine calls CHANEL, Balmain, La Prairie, Elizabeth Arden, L’Oreal Paris, Elizabeth Arden, and The Body Shop as key advertisers.

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